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[20Mar17] Starting with HubSpot's recommended tools,

Google Webmaster Tools

Link. Site verified 20th March.
Sitemap needed - FreeSitemapGenerator - generated and installed 20th March

upcity
HubSpot

SEO Report Card

Link. Score, a meagre 39 on 20th March.

HubSpot's Website Grader

Link. Score 52 on 20th March:
Performance 27/30; mobile 0/30; SEO 25/30; Security 0/10.
Zero for mobile because the site design is unresponsive. I'll have to live with that.
SEO recommends a metadescription of less than 155 characters - done. Score +5.
Security wants an SSL certificate. Tough.

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Sources
HubSpot
Google Webmaster Tools
FreeSitemapGenerator
UpCity SEO Report Card
HubSpot Grader